Agenda

Purpose-Driven Content Marketing Strategies

Starts: 10:00 am | Ends: 11:00 am

Creating content that aligns with our business purpose is more challenging than ever. We have to develop content that competes not only with competitors, but for the fragmented attention of audiences across every type of media channel.  Content Marketing is a strategic business activity that marketers perform.  We talk through the right way to make the business case for Content Marketing and outline the Content Strategy Plan.